Eco-Conscious Evolution – IIFA Green Carpet: IIFA took a revolutionary step in sustainability by replacing the traditional red carpet with a green carpet, reinforcing the industry’s commitment to environmental responsibility.
Dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”, the coveted cinema celebration platform – International Indian Film Academy Weekend & Awards- IIFA Awards has been the largest celebrity advocacy platform and has been consistently activating social advocacy campaigns about the environment since its inception.
IIFA has consistently prioritized the environmental agenda at the realm of its celebration marking the beginning of an amazing era that would go down in the history books of Indian cinema with its various noble endeavours.
Delivering an important global message about climate change since inception, the coveted GREEN CARPET of the IIFA’s has always put the environmental agenda at the realm of its celebration with the concept ‘Greening The IIFAs’.
The introduction and adoption of a green-coloured IIFA carpet, the idea of bright green carpets instead of the traditional red ones, IIFA’s GREEN CARPET have not only enhanced the distinctiveness of the annual Awards ceremony but have always conveyed a crucial global message about climate change.
Mark your calendars for this iconic celebration of Indian cinema and global artistry in the heart of Jaipur, Rajasthan.
